• Emphasis on ensuring effective use of technology for consumer protection in the digital age
  • Public will be made aware of consumer rights, cyber‑security and vigilance in online shopping

Jaipur, 30 October. A meeting chaired by State Secretary, Consumer Affairs Department Mr. Rohit Gupta was held on Friday to draft the outline of various consumer awareness activities at state and district levels for the National Consumer Day on 24 December 2026

The meeting discussed in detail how to make the consumer protection system more effective and robust through technology, in line with the theme set by the Government of India for this year – ‘Technology‑Enabled Consumer Protection: Safe Products and Smart Governance’. The meeting was attended by Director, Consumer Affairs Department Mrs. Poonam Prasad Sagar, departmental officials and representatives of various voluntary consumer organisations

State Secretary Mr. Rohit Gupta said that technology plays a vital role in consumer protection in the current digital age. He stressed the need to raise awareness among consumers about emerging challenges such as online shopping, digital payments, e‑commerce, misleading advertisements and cyber fraud. He added that consumers should be informed about their rights, complaint‑redressal mechanisms, legal metrics and the services of the state consumer helpline

The meeting considered various activities to make state and district‑level programmes more participatory and informative, in line with the theme of National Consumer Day. Suggestions included using digital and social media for consumer awareness, information on safe products and quality standards, cyber‑security, precautions in online transactions and activities to raise awareness about consumer rights in e‑commerce. Emphasis was also placed on ensuring participation of youth and students

Representatives of voluntary consumer organisations present at the meeting also presented their suggestions and expressed willingness to actively collaborate in spreading consumer awareness

Based on the suggestions received, the meeting stressed the need to prepare a detailed outline for the state‑level National Consumer Day event on 24 December and to make coordinated efforts to spread widespread public awareness about technology‑based consumer protection and safe products

Brijesh