• Rajivika Diwali Fair 2026 Promotes Women Empowerment with Indigenous Products
  • Over 100 stalls showcase Rajasthan’s traditional art and handicrafts; Kotadoria, Blue Pottery and Diwali décor become focal points

Jaipur, 29 October. The second day of the eight‑day Rajivika Diwali Fair 2026, organised by the Rajasthan Rural Livelihood Development Council (Rajivika), displayed the unique talent, hard work and entrepreneurship of rural women. Held at the Indira Gandhi Panchayati Raj and Rural Development Institute (IGPRIS) campus in Jaipur, the fair attracted enthusiastic buyers. Hand‑made products prepared by rural women self‑help groups drew special attention. Amid Diwali’s glow, the fair is emerging as a vital platform promoting indigenous products and advancing economic self‑reliance of rural women.

Unique Fusion of Rajasthan’s Traditional Art and Skill

The fair offers a diverse range of products made by rural women entrepreneurs across more than 100 stalls. Kotadoria’s attractive sarees, Jaipur’s world‑famous Blue Pottery, traditional handicrafts, hand‑loom textiles, doormats and carpets are popular among buyers. In line with Diwali, colourful diyas, candles, rangoli and home décor items also enjoy high demand. These products reflect Rajasthan’s rich cultural heritage and the creativity and skill of rural women.

Enjoy Rajasthan’s Taste and Entertainment Alongside Shopping

The Rajivika Diwali Fair is not limited to shopping; visitors also experience Rajasthan’s traditional culture, cuisine and entertainment. Natural food items, traditional Rajasthani dishes and various food stalls attract interest. Recreational activities such as archery also become focal points.

Market for Women’s Dreams, New Flight for Self‑Reliance

The Rajivika Diwali Fair provides rural women self‑help groups an opportunity to deliver their products directly to customers. Through the fair, women gain a platform to establish their skills and products, connect with new customers and strengthen market reach. Purchasing products made through rural women’s hard work empowers them economically while encouraging local craftsmanship and indigenous products.

Rajivika Diwali Fair runs from 28 October to 4 November 2026, daily from 10 am to 9 pm. Entry is completely free. Jaipur residents can shop for Diwali and purchase unique handmade products by rural women entrepreneurs, becoming partners in their economic empowerment.

Nemi Chand/Ravindra