Rajeevika's National Saras Mela is going to be organized in Jaipur in December, through which self-help group women from across the country will get a national platform.
Chief Minister Bhajan Lal Sharma directed to include local products related to the state's rich art in this event and ensure maximum participation of Rajeevika women.
Importance of Rajeevika and Dairy Sector
According to the Rajeevika and Dairy Department, this sector is an effective medium for the economic prosperity and employment generation of rural women. Women will be provided opportunities for marketing, branding, and sales along with product manufacturing.
Development of E-Commerce Platform
The state government has set a target of creating 2.5 lakh Lakhpati Didis, under which 20 lakh women have become Lakhpati Didis so far. An e-commerce platform is being developed for this so that the reach of women's products increases and new income opportunities are generated.
Training for Saras Sakhis
Under the Saras Sakhi scheme, instructions have also been given to provide training to women at the division level. Implementing a joint action plan, the Rajeevika and Dairy Department aims to connect products with an integrated marketing network.
- • Mela will be organized in Jaipur in December
- • Women will get a national platform
- • Reach of products will increase through e-commerce platform
- • Training will be provided under Saras Sakhi scheme